4 min read

Why one link is, on average, better than a feed

A short essay on the asymmetric power of a single curated link over an entire algorithmic timeline.

Here's a thought experiment. Imagine two ways of finding something good to read.

The first is your usual feed. Open the app. Scroll. The algorithm shows you a hundred items and you might tap one or two. Average quality: medium. Average time spent: high.

The second is a single link, sent to you by a friend or a small newsletter, with one sentence about why you should read it. You open it. You read it. Average quality: high. Average time spent: low.

The funny thing is that the second method is, by almost any honest measure, the better one. You spend less time and end up with more value. And yet most people, most days, default to the feed.

The reason is that the feed is right there. The link is somewhere in your inbox or a Discord channel or a friend's text. The feed wins on convenience, not on quality.

The lesson: a small amount of friction in the direction of curated single links pays off enormously. Subscribe to two newsletters whose taste you trust. Set up a "links" channel in a group chat. Bookmark a couple of small directories. The whole shape of your internet day quietly improves.